Photographer George Rodger took this shot of a W H Smith & Son bookstore in London, 1940. I found the image in Magnum's collection.
|From UK National Archives.|
The sign in the photograph's foreground tells customers that newspapers and magazines are available only to subscribers. This was due to the strict paper rationing during the war years. The military had tremendous needs for paper, so publishers had to carefully conserve their paper allotment.
Shire Publications has a lot of nice small histories about The Blitz and the British homefront. Check out Wartime Britain by Mike Brown, The Blitz and The 1940s Home by Peter Doyle.