Monday, August 26, 2013

Farrar & Rinehart logos

I just started reading Hothouse by Boris Kachka. It’s a history of the publisher House, Farrar, Straus, and Giroux. I read this bit on page 10:

“Cofounder John Farrar had been ousted from his own firm, Farrar & Rinehart, while lying in an Algerian hospital during World War II.”

That reminded me that I had seen logos from Farrar & Rinehart in a Clarence P. Hornung’s book Trademarks (1930). Hornung designed two for the press:

You can read more about Hornung’s career in an earlier post of mine.

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